Max Abraham( Roofing Contractors) Limited
Max Abraham Roofing Contracts established in 1961 is looking forward to the next 60 years serving the roofing market after completing the sale of this family business to an undisclosed private Investor. This will allow new owners working with the Abraham family, who remain in the business, to develop its existing customer base and expand its product range as new investment in sales and marketing is added to its long-established reputation for roofing products including an unrivalled in stock, hard to find reclaimed roofing tiles.
The joint managing director, Jez Abraham commented that the new investment, starting with a new website, would allow the family business to take the next step to growth with further investment in sales and marketing and product development to complement its unrivalled product knowledge. This will provide future opportunities for the existing team at CRP and attract customer from competitors unable to provide both product and hands on fitting experience.
Jez acknowledged the value of investing in Dexterity Partners utilising their unique Fit to Sell and Fit for the Future preparation. Jez noted “Dexterity Partners, led by co- founders; Dr Simon Brayshaw and Jonathan Priestley provided their unique start to finish advisory service for Owner Managers. This includes the unique “Fit to Sell” and Fit for the Future” initial preparation which addressed issues we only realised towards the end of the process and fortunately Dexterity Partners had already found solutions for these potential problems. This ensured a cost-effective value for money investment often too costly for smaller companies using multiple advisors including, sales brokers, accountants and lawyers all on a time basis not a fixed fee. Jez also added the preparation of the business for sale was critical to the later negotiations as it enabled them not to be surprised by buyer issues which otherwise would have resulted in the reduction in the original offer price. This enabled them to leave Dexterity Partners to manage the end-to-end sales process enabling them to continue to run the business.
Dr Simon Brayshaw commented that “The Fit to Sell and “Fit for the Future“ analysis identifies any issues a buyer may raise prior to marketing of the business. This has resulted in a 100% success rate at identifying buyers, due diligence and Sale and Purchase Agreement stages. An owner manager selling their business often only has one chance to sell, so investment in preparation is essential to a successful sale. This is made possible by Dr Simon Brayshaw’s practical doctorate research at Warwick Business School; “creating short-term profit and long-term value in Owner Managed Businesses”. This is coupled with his own personal experience of buying and selling over 50 businesses over 30 years.