Dexterity Partners Drives Strategic Growth for Composite Prime Limited
Dexterity Partners were pleased to support Composite Prime Limited in conducting a strategic review, using our “Fit to Invest” approach, aimed at accelerating growth across its composite decking, fencing, and cladding product lines.
Working closely with the Composite Prime Board, we focused on identifying the company’s core strengths, refining the business model, exploring funding options, and building a clear go-to-market strategy to support the launch of its premium product range.
Working closely with Composite Prime’s Board, Dexterity Partners focused on identifying core strengths, refining the business model, exploring funding opportunities, and crafting a robust go-to-market strategy for the company’s premium product range. The result is a dynamic marketing and distribution framework that has already delivered significant early wins, including:
• Expanded Market Reach: Growth in the network of accredited installers and distributors.
• Strengthened Global Partnerships: A key collaboration with AZEK to roll out the “Elements” and “Boardwalk” product lines.
• Launch of the Designer Collection: Introduction of the premium “Redux,” “Elements,” and “Boardwalk” products, redefining modern outdoor living solutions0.
Charles Taylor, one of the directors and co-founders commented: “With Dexterity Partners’ support, we’ve made strategic appointments and launched targeted marketing campaigns for products like Redux and Elements, driving immediate impact and laying the foundation for sustained growth.”
The strategic approach has enabled Composite Prime to strike the balance between short-term performance and long-term value creation; an “ambidextrous” model often cited in leading business literature.
As a result, Composite Prime is now well positioned: Fit for the Future, Fit for Growth, and Fit for Investment.
About Composite Prime Limited
Composite Prime Limited is a leading provider of high-quality composite decking, fencing, and cladding solutions, known for its innovative and sustainable products that enhance outdoor living spaces worldwide.